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Thanks for your comment, Randy. I agree that reinvention is a key for restaurants, retailers and brands -- as is relevancy. Keeping up with current consumer desires and trends is a necessity. The difference with Stuckey's is the chain had a retail model with which it could leverage gifts and food items for sale, so it had a more timeless quality than Howard Johnson's restaurants. I'm glad you enjoyed the article.

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Barry Silverstein
Barry Silverstein

Written by Barry Silverstein

Author and retired marketing pro. I write about brands, people and pop culture with an eye on history. Please visit my website: www.barrysilverstein.com

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