List: Business and Marketing | Curated by Barry Silverstein

Jan 4, 2025
17 stories
Business and Marketing
In
Crow’s Feet: Life As We Age
by
Barry Silverstein
How to Run Your Retirement Like a Small BusinessBudgeting and cash flow are two keys
Jan 3
2
Jan 3
2
In
Crow’s Feet: Life As We Age
by
Barry Silverstein
Older Workers Have Had EnoughKeep your eye on this new age discrimination class action lawsuit
Jun 13, 2024
Jun 13, 2024
In
Books Are Our Superpower
by
Barry Silverstein
What You Could Learn from Reading “Scientific Advertising”This 100-year-old marketing book is about human psychology
Jun 11, 2024
Jun 11, 2024
In
Crow’s Feet: Life As We Age
by
Barry Silverstein
Should Your Life Partner Be Your Business Partner?Coupling personal and post-career business goals can shed a new light on relationships
May 20, 2024
May 20, 2024
In
Crow’s Feet: Life As We Age
by
Barry Silverstein
Life Lessons from Tea Bag TagsWho knew a daily cup of herbal tea could be so profound?
May 6, 2024
May 6, 2024
In
Lessons from History
by
Barry Silverstein
Getting Less for Your Money is Not Your Imagination“Shrinkflation” is a decades-old strategy used to bamboozle consumers
Oct 3, 2023
3
Oct 3, 2023
3
In
The Collector
by
Barry Silverstein
Historical Catchphrases that Tell a Modern StoryToday’s wealth inequality can be defined by yesterday’s idioms
Jul 23, 2023
2
Jul 23, 2023
2
In
The Collector
by
Barry Silverstein
The Advertising Business Would be Nothing Without WomenHistorically, women have led in the field despite gender discrimination
Mar 8, 2023
1
Mar 8, 2023
1
In
The Startup
by
Barry Silverstein
My Direct Marketing Career Taught Me to Discriminate“Discrimination” doesn’t mean what you think.
Jul 20, 2020
Jul 20, 2020
Barry Silverstein
In Love and In BusinessWhy starting a business as a couple could be a minefield or a gold mine.
Sep 16, 2020
Sep 16, 2020
Barry Silverstein
Is It Wise for a Boomer to Start a Business Now?“Boomer-preneurs” have a strong chance of success.
Mar 22, 2021
Mar 22, 2021
Barry Silverstein
How Did Mail Order First Come to the United States?In 1894, the Sears catalog offered merchandise by mail order
Jun 29, 2022
2
Jun 29, 2022
2
In
Curated Newsletters
by
Barry Silverstein
How the Great “Margarine War” Was WonThe dairy industry demonized margarine for decades
May 11, 2022
8
May 11, 2022
8
In
Curated Newsletters
by
Barry Silverstein
The Man Who Made His Fortune by “Curing” MalariaEdwin Wiley Grove achieved astounding success in the late 1800s
Feb 17, 2022
1
Feb 17, 2022
1
In
Curated Newsletters
by
Barry Silverstein
How Did the Bar Code Infiltrate the World?A symbol that began as lines in the sand is now used everywhere
May 17, 2022
2
May 17, 2022
2
Barry Silverstein
An “Aunt Jemima” MomentAs a retired marketing professional, I’ve been watching closely as major brands have jumped on the bandwagon of the “Black Lives Matter”…
Jun 17, 2020
Jun 17, 2020
Barry Silverstein
The Facebook Ad BoycottSymbolic or Systemic?
Jul 1, 2020
Jul 1, 2020