Oct 5, 2022
Great examples. Another might be the “Coca-Cola Colonels” — employees of the soft drink company who set up Coke dispensers near battlefields so soldiers could drink Coke. Apparently it was requested by General Eisenhower.
Written by Barry Silverstein
Author and retired marketing pro. I write about brands, people and pop culture with an eye on history. Please visit my website: www.barrysilverstein.com