An “Aunt Jemima” Moment

As a retired marketing professional, I’ve been watching closely as major brands have jumped on the bandwagon of the “Black Lives Matter” movement. Racially sensitive advertising campaigns in support of the movement are springing up like weeds. Most advertisers are adopting a mea culpa attitude, acknowledging their racist culpability.

Their efforts have been met with a mixture of acclaim and skepticism. Nike is one…